AVAR Conference Paper 2009 (2)

My second paper for AVAR 2009 in Kyoto was co-written with Randy Abrams: Malware, Marketing and Education: Soundbites or Sound Practice? 

Here’s the abstract:

What are the cornerstones of success in the anti-malware industry? Sound technology, of course. Sound marketing, too: a good product is of little use if no-one knows enough to go out and buy it. There are other factors too: sound after-sales and support service, for instance, influences the deployment, maintenance and efficacy of a product or service. Is this enough?

Commercial viability is paramount, but this industry has not generally been driven solely by profit. Many researchers believe that we have a responsibility to the community to contribute to making the online world a safer place. We try to do this not only by promoting our own products, but by raising general awareness of current threat and anti-threat trends and issues, the need for self protection, and ways in which our services fit into a wider scheme of community education and awareness.

In this paper, we look in detail at educational mechanisms such as inter-organizational community initiatives like AMTSO, security company blogging, and various forms of informational literature. Drawing on our experience as educationalists both inside and beyond the vendor community, we consider the practical, strategic and ethical issues that arise when a security company augments its marketing role with recognition of its civic responsibilities.

David Harley CITP FBCS CISSP
Small Blue-Green World
ESET Senior Research Fellow

Advertisements

About David Harley

Computer Security Author/Editor; Independent Antimalware Researcher; CEO at Small Blue-Green World; Senior Research Fellow at ESET.
This entry was posted in AVAR, conference papers, David Harley. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s